UX UI DESIGN
Case study focusing on overall marketing strategy, user experience and brand design.
Target Audience
The website will focus on the following target audiences:
- Busy Professionals: Individuals working in fast-paced environments such as offices, businesses, or corporations, who are looking for quick and convenient meal options during their lunch breaks or after work.
- Students: College or university students seeking affordable and tasty food options between classes or while studying. Values • Liberal
• Open-minded • modern Interests/Lifestyles • Active
• urban lifestyle
• fast paced
• health conscious
Demographics (gender, age, education, occupation, marital status, income, location)
Income Level: Offering affordable meal options suitable for individuals with varying income levels, from students to mid-income professionals.
Age: Primarily targeting adults aged 18 to 40, including young professionals and college students.
Location: Located in urban or suburban areas with high foot traffic, close to office buildings, universities, transportation hubs, or shop- ping centers.
User Needs
The website needs to enable the user to:
- Menu access
- Ordering convenience
- Nutritional information
- Location and hours
- social proof reviews Client Needs The website needs to enable the client to:
- Brand representation
- Online presence
- Order management
- Customer engagement
- Analytics and performance tracking
OUTLINE OF SCOPE
Content Requirements
Content (text, images, video) that the user will need. “The user will be looking for…”
Functionality Requirements
Systems that will allow the user accomplish tasks. “The user will be able to…”
- Homepage:Introduction including its mission and values. Visual • representation of the restaurant’s ambiance and menu highlights.
- Social proof elements such as customer reviews and social me-
dia feeds. • - promotions, specials, or events to drive engagement.
- Menu: item, highlighting key ingredients and flavors. Options for customization
- About Us: Description of the restaurant’s commitment to quality, • authenticity, and customer satisfaction. Bios or profiles of key team members, chefs, or staff members.
- Locations and Hours: Interactive map displaying the location(s) of • Pita Palace restaurant(s).
- Address, contact details, and hours of operation for each loca- tion. •
- Online Ordering: User-friendly interface for browsing the menu, selecting items, and customizing orders.
- Secure payment processing for online orders. •
View Menu: Users can browse the restaurant’s menu to explore the various shawarma wraps, platters, sides, and beverages avai- lable.
Customize and place orders: by selecting preferred ingredients, toppings, sauces, and portion sizes. Users can easily place orders online for pickup or delivery, selecting items from the menu and adding them to their cart.
Secure Payment Processing: Users can securely complete their orders by making payments online using credit/debit cards, mobile wallets, or cash on delivery.
Track Order Status: Users receive confirmation emails or notifica- tions with updates on their order status, including estimated pickup/ delivery times.
Access Social Media Feeds: Users can access the restaurant’s social media feeds directly from the website to stay updated on news, events, and promotions.
Provide Feedback: Users can provide feedback or reviews about their dining experience through the website, helping the restaurant improve its services and offerings.
• Confirmation emails or notifications for order status updates, including estimated pickup/delivery times.
